What you can learn about content marketing from the most mind-numbing press release templates

Google the words “press release template” and you’ll find gazillions. Those cookie cutters might be helpful, but use...

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Press release guidelines: A journalist’s advice for writing a useful news release

Is the press release dead or isn’t it? That depends on how you use them. A recent Twitter conversation confirmed as...

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The 2 words that will elevate your business storytelling

Your company's news should always start with the facts. But every announcement should also be about why the facts matter....

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How to write a press release people actually want to read

Every tech company should know how to write a press release that interests and intrigues. Here are six ways to earn more...

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