How to know your audience: 5 ways to connect with your true fans

“Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that...

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How the best writers sharpen every piece of PR content

Every sentence is a chance to lift your message above the maelstrom to earn media coverage and attract customers. Here's how...

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Add life to your brand marketing with these 2 narrative structures

When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your...

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How to use Facebook Live like a pro: 12 storytelling tips for tech companies

By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost...

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3 storytelling elements behind great brand content

If you’ve ever struggled to find ideas for blog posts, come up empty when thinking up contributed articles, or felt like...

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Content Marketing World 2017: 4 new ways to tell your story

The granddaddy of content marketing conferences, Content Marketing World, kicks off today, giving us an opportunity to check...

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How to make your content stand out: 12 ways to break away from average

How do you make your content stand out? Many of the speakers at this year’s Content Marketing World touched on ways to...

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What you can learn about content marketing from the most mind-numbing press release t

Google the words “press release template” and you’ll find gazillions. Those cookie cutters might be helpful, but use...

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VIDEO: 3 tips from top media on data storytelling

Reporters from The New York Times, AP, and Knight-Mozilla OpenNews explain the dos and don’ts of...

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How to tell a brand story: 5 steps to crafting an irresistible narrative

Brand storytelling is more than a buzzword. It’s the foundation of much of your PR and marketing. As human beings,...

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Become a better writer: 33 ways to level up your tech PR content

A focus on engineering and coding doesn’t easily translate into engaging, memorable copy. Here are 33 ways to change that...

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The art of storytelling: Insights from top marketers, journalists, and authors

When some of the best storytellers in business, media, and literature take the stage, you listen to what they have to say....

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The 2 words that will elevate your business storytelling

Your company's news should always start with the facts. But every announcement should also be about why the facts matter....

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How to write a press release people actually want to read

Every tech company should know how to write a press release that interests and intrigues. Here are six ways to earn more...

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Here’s your official NewsHackers CES bingo board

If you've been there before, you'll know what we're talking about....

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6 revolutionary media relations technologies you’ll never believe are real

At Gregory FCA, we pride ourselves on using the latest technologies and tools to help win our clients media coverage. But...

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