What every brand can learn from Apple’s iPhone X review strategy

When iPhone X first-looks began to appear, it was a little different than usual. Alongside the original iPhone first-gen...

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What Bleeping Computer’s Catalin Cimpanu looks for in a cybersecurity story

Cybersecurity reporters have one of the toughest jobs in journalism. Attack trends can change by the day as reporters’...

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Voice assistants: 5 opportunities for brands in this new PR and marketing frontier

The Amazon Echo and Google Home are in tens of millions of homes and racing into all the rest. Voice commands can now turn...

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3 product review strategies to drive media coverage

There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can...

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4 ways to get media coverage when you don’t have news

In the tech space, product reviews are a no-brainer for media coverage. But after that, what’s next? Product reviews...

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