Cybersecurity PR: 3 ways to earn more media coverage

Why does the media cover your competitors and not you? What can you do to create interest and generate media results so...

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Voice assistant marketing: 5 strategies for brands

Consumers are adopting smart speakers faster than they took to smartphones. Some 18 percent of Americans -- 43 million...

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Press release guidelines: A journalist’s advice for writing a useful news release

Is the press release dead or isn’t it? That depends on how you use them. A recent Twitter conversation confirmed as...

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Becoming a thought leader: 4 ways to get started

You want to get your company’s name out there and start building your brand. You want to be quoted in tier-one news...

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The 2 words that will elevate your business storytelling

Your company's news should always start with the facts. But every announcement should also be about why the facts matter....

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