Press release guidelines: A journalist’s advice for writing a useful news release

Is the press release dead or isn’t it? That depends on how you use them. A recent Twitter conversation confirmed as...

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Becoming a thought leader: 4 ways to get started

You want to get your company’s name out there and start building your brand. You want to be quoted in tier-one news...

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The 2 words that will elevate your business storytelling

Your company's news should always start with the facts. But every announcement should also be about why the facts matter....

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Earned media strategy: How to grow your influence and authority

Earned media should be an integral part of any thought leadership program. Here’s why you should add this strategy to your...

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Wool gathering, nest building, and massage chairs: Dan Tynan on CES 2018

Few people have a better perspective on CES than journalists, and one of the most insightful has always been Dan...

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