Peter Shankman on how to know your audience

Know your audience. It’s the most fundamental — and most ignored — communications advice around. Too many...

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7 of the best tech shows for catching the media’s attention

Here are a few big-impact technology shows widely attended by media that should be on your radar over the next several...

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2 takeaways on how, when, and where people read news

A deadline used to mean “get your article to your editor.” Now it means the best time for your editor to publish...

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How Muck Rack’s Greg Galant is putting a stop to bad PR

VIDEO: The #1 reason media don't return your email, the future of the press release, and a more deliberate approach to...

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NewsHacking 2016: Build a standout PR campaign in 12 months

Start the new year with newshacking. Review your PR campaign and refocus your efforts with these 12 steps for greater...

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CES 2016 Day 1 in pictures: Virtual reality, robots, 8K TV, drones

Take a photo tour of CES 2016's most eye-catching tech with The...

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CES 2016 day 2 & 3 photos: Connected cars, sports tech, curved displays

The best of days 2 and 3 of CES 2016, as experienced by The...

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5 ways to get noticed at CES 2018

After 10 years of attending CES, I’ve seen a lot of different strategies for earning media coverage at the show. Here are...

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2016 trends in PR and tech media with Sam Whitmore [The NewsHackers Podcast]

Mobile storytelling. Virtual reality as a developing platform. Media opportunities for companies that aren't Apple, Google,...

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The simple, extremely challenging way to catch the attention of Digital Trends Editor

As Editor-in-Chief of Digital Trends, Jeremy Kaplan’s job is “keeping the site awesome.” And he has – 20 million...

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Headlines abundant as wine: How French tech startups are winning the PR game

Take a look at how French startups make a name for themselves and you’ll find lessons that apply to any entrepreneur....

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Paul Cheung explains why the AP is leaping into virtual reality journalism

Will you soon be watching the news on your VR goggles instead of your phone? We went to the source and Paul told us why...

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The keys to media coverage at the Collision conference – and every other tech show

Collision offers both startups and growing tech companies an opportunity to get their product in front of the media, but...

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Collision Conference: What we saw at day 1 of the show

If you can't join us in New Orleans for the Collision conference, here's what we've been seeing and learning so far....

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Collision conference: Highlights of days 2 and 3

The Collision conference did not disappoint. Robert Scoble on VR and AR. Chris Sacca judging the pitch competition. Slack...

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3 national media explain what you should and shouldn’t say during an interview

Landing an interview with a top-tier technology reporter is rare. If your story is good enough to catch their attention, get...

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Indiegogo’s John Vaskis on how PR fuels crowdfunding success

A compelling video, an existing base of supporters, and a great product are all key to a successful crowdfunding campaign....

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The best of CE Week 2016 in photos and video

From 360-degree cameras for your GoPro to drones that fit in the palm of your hand, CE Week 2016 had plenty of cool new...

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Why you should watch Cheddar, the future of live business news

Few media are diving into live streaming like Cheddar, the millennial-focused CNBC of Facebook Live. Broadcast from the...

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How to prepare for CES 2020: 11 ways to earn media attention and make the show a succ

CES 2020 is fast approaching, and there's a lot to get done. Here are the top 11 ways to prepare for...

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CES strategies you should never try

Too many companies sabotage their chances of CES success before they ever arrive at the show. Even if you have a standout...

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5 year-end consumer tech PR to-dos

Thanksgiving is next week. Holiday gift guides are arriving by the dozen. CES is 50 short days away. Don’t panic....

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CES lessons every tech company can learn from the Ehang 184

One of the biggest consumer electronics PR victories out of CES 2016 was the Ehang 184 drone. Large enough to carry a human...

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The best of Pepcom Digital Experience! at CES 2017

CES 2017 officially kicks off today, but there was plenty to see last night at Pepcom Digital Experience! Here are all the...

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Highlights of CES 2017 day 1 [PHOTOS]

CES 2017 has begun. We captured the best of VR, drones, car tech, robots, and more. Take a look at the hottest new tech the...

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CES 2017 roundup: The best tech stories from the show

From booths to demos to technology, these were some of the biggest stories out of CES and trends you can expect to see more...

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The best tech events to attend

These 10 big-impact technology conferences are widely attended by media and should be on your...

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Finding the tech, and the stories, at Toy Fair NY

Where do all the tech toy companies go to meet with retailers, buyers, distributors, partners, and the media one month after...

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SXSW 2017: 6 takeaways on content and tech

For the past several days, we’ve been soaking up SXSW — and plenty of barbecue — in Austin, Texas. We’ve met...

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5 of the most insightful people at SXSW 2017

It makes sense that I heard the idea on a Fasten ride home from SXSW. I had been talking to the driver, and she started...

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Collision Conference 2017: Highlights of day 1

The colliding has begun. We’re back in New Orleans at what is arguably the “best tech show, period,” and it's packed...

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Collision Conference 2017: The best of days 2 and 3

Public relations is all about relationships, and Collision offers conversations you can’t find at many other tech shows....

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Voice assistant marketing: 5 strategies for brands

Consumers are adopting smart speakers faster than they took to smartphones. Some 18 percent of Americans -- 43 million...

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2017 year in review: 7 top PR and marketing trends

We asked our in-house experts what trends were most impactful in PR, content, and social media in the past 12 months....

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Best of CES 2018: Highlights from the biggest show in tech

More than 4,000 companies descended on Las Vegas to show off their consumer tech. Follow this running collection of photos...

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Wool gathering, nest building, and massage chairs: Dan Tynan on CES 2018

Few people have a better perspective on CES than journalists, and one of the most insightful has always been Dan...

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Earned media strategy: How to grow your influence and authority

Earned media should be an integral part of any thought leadership program. Here’s why you should add this strategy to your...

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Becoming a thought leader: 4 ways to get started

You want to get your company’s name out there and start building your brand. You want to be quoted in tier-one news...

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Collision 2018: 5 takeaways on tech, startups, and storytelling

Collision proved once again why it’s one of the best tech shows around. It brought together some of the biggest names in...

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Press release guidelines: A journalist’s advice for writing a useful news release

Is the press release dead or isn’t it? That depends on how you use them. A recent Twitter conversation confirmed as...

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E3 2018: 8 takeaways on influencers, gaming, and the media

If there’s one thing to know about attending E3, it’s that you have to wear cool sneakers. If there are two things to...

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Cybersecurity PR: 3 ways to earn more media coverage

Why does the media cover your competitors and not you? What can you do to create interest and generate media results so...

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Cybersecurity media relations: How to catch reporters’ attention

Year-end cybersecurity research reports are an annual tradition. The best among them create awareness and help build...

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How to newsjack breaking cybersecurity stories

The single most powerful technique for getting media coverage is speed. When an attack, a data breach, a new...

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Media training for cybersecurity: 4 ways to get better and more frequent coverage

Most cyber security experts are terrible at speaking to media. Before your spokespeople ever go on TV, focused practice...

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5 cybersecurity PR strategies to level up media coverage in 2019

Have you spent 2018 struggling to get the top-tier media coverage you deserve? Have you tried to create videos, blog posts,...

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CES 2019 preview: 5 storylines that could earn you media coverage

CES 2019 is one of the best media opportunities you’ll have all year. You can gain broad national and international...

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CES 2019 highlights: Tech and takeaways from Las Vegas

What are the big themes and storylines of CES 2019? See for yourself....

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CES 2019 recap: 4 media storylines for 2019

CES 2019 showed us laundry-folding robots, holograms, voice-enabled everything, and an Apple billboard that had everyone...

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RSA Conference 2019: David Strom explains how to get media coverage

We asked David Strom, curator of the Inside Security Newsletter, how to catch the media’s attention at the RSA Confrence...

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RSA Conference 2019 preview: 4 stories reporters are watching

What stories are journalists watching now and what will they be keeping an eye on during the show? We scoured a number of...

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RSAC 2019: 3 takeaways on media relations and content strategy

RSA Conference offers several opportunities to establish your authority, get your name out there, and separate yourself from...

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Cybersecurity is a crowded space. Here are 4 ways to stand out.

Cybersecurity startups tend to devote more time to R&D than marketing. Which makes sense. But at a certain point,...

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E3 2019 highlights: Everything we saw, in tweets

We came, we saw, we need to up our sneaker game. Here are some of the highlights of E3 2019, including the companies,...

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Black Hat USA 2019 Preview: 5 topics on reporters’ minds

We gathered some of the more popular cybersecurity stories that the media have been covering leading up to Black Hat 2019....

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CES 2020 highlights: The best tech and trends we saw in Vegas

CES 2020 is here. See all the smart home, gaming, health tech, and other devices as our team gathers photos and video from...

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What will be the biggest cybersecurity news trend in 2020?

Tell us what you think will be the biggest cybersecurity story in the media in 2020. Election security? Consumer privacy?...

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What coronavirus means for cybersecurity PR

At RSAC, coronavirus was on everyone’s mind, but it was just one story out of the show. There was also news about election...

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Zohar Rozenberg Q&A: How cybersecurity companies can survive and thrive through

Zohar Rozenberg is Chief Strategy Officer at Elron. He knows the industry inside and out, and as an investor keyed into...

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How A Cybersecurity Startup Is Handling The Pandemic

It’s a challenging time for any business, but especially for startups. And while it might not be the best environment for...

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