How to know your audience: 5 ways to connect with your true fans

“Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that...

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Content Marketing World 2017: 4 new ways to tell your story

The granddaddy of content marketing conferences, Content Marketing World, kicks off today, giving us an opportunity to check...

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Under the influence: Influencer marketing lessons from SXSW

Amid the roar of South by Southwest (SXSW  for the uninitiated), there’s a seemingly endless selection of avenues to...

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3 storytelling elements behind great brand content

If you’ve ever struggled to find ideas for blog posts, come up empty when thinking up contributed articles, or felt like...

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Add life to your brand marketing with these 2 narrative structures

When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your...

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