Under the influence: Influencer marketing lessons from SXSW

Amid the roar of South by Southwest (SXSW  for the uninitiated), there’s a seemingly endless selection of avenues to...

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3 storytelling elements behind great brand content

If you’ve ever struggled to find ideas for blog posts, come up empty when thinking up contributed articles, or felt like...

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Add life to your brand marketing with these 2 narrative structures

When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your...

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How to use Facebook Live like a pro: 12 storytelling tips for tech companies

By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost...

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5 traits of outstanding tech company blogs

A recent survey showed that 82 percent of B2B marketers use blogs as part of their content marketing strategy. The same...

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